Building brands people remember.

Strategy, identity and creative direction for ambitious brands and organisations.

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Who We Are

Clear thinking. Distinctive creativity.

Marcus Walters Studio is an independent, founder-led branding studio combining clear strategy with distinctive, hands-on design.

With more than 25 years' experience across branding, advertising, image making and creative direction, I help organisations understand what makes them different, express it clearly and build brands people remember.

Senior thinking, hands-on creativity, without the big agency layers.

Creative. Enduring. Precise.

BRAND STRATEGY

Know what you stand for.

Logo, typography, colour and a flexible visual system built around a clear idea.

What We Do

From business problem to brand.

IDENTITY

Become distinctive and recognisable.

Logo, typography, colour and a flexible visual system built around a clear idea.

CREATIVE DIRECTION

Build a world around the brand.

A distinctive visual language that gives the brand character, consistency and room to grow.

ACTIVATION

Make it work in the real world.

Packaging, campaigns, digital, environments and the priority touchpoints where customers experience the brand.

DISCOVER OUR PROCESS

Selected Work

A food stand featuring a large banner that reads 'Voodoo Chicken & Fries.' Three men are working behind the stand, with the middle man smiling. The stand has menus and signs showing options for chicken, fries, and various sauces, and there are social media icons and contact information displayed.

Voodoo Foods

Repositioning a growing street food business into a premium, scalable food brand.

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Man smiling and holding a dark blue t-shirt with a pink graphic of a baby's face and the text "FEEDING CHANGE ONE BITE AT A TIME". He is standing outside near a blue van with white graphics and text, with a brick building and large welcome sign in the background.

The Long Table

Building a family of brands centred around food, community and social impact.

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White T-shirt with a colorful forest adventure graphic and the text "GO EXPLORE NEW PATHS" against a yellow background.

Westmorland

Strengthening one of Britain's most distinctive hospitality brands through product, retail and storytelling.

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Three jars of honey with labels reading Black Bee Honey, featuring colorful text for different flavors: Summer Honey in blue, London Honey in pink, and British Heather in purple.

Black Bee Honey

Creating a premium identity inspired by provenance, craft
and nature.

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Interior of a waiting or conference room with a mural of large abstract leaves and a sun on the wall. Four chairs are in front of the mural, and a white desk or podium is in the center. The room has a window with sunlight and orange accents.

Grove View

Transforming a new healthcare hub through wayfinding, colour and visual storytelling.

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A colorful sign promoting vegetarian and vegan foods with illustrations of vegetables like a carrot, onion, broccoli, spinach, and peas. The sign features text such as 'Vegan for the Win,' 'Straight Up Veg,' and 'No Hidden Fruit.' It also advertises Babease organic baby food with a green logo and mentions it is suitable for babies, not baby food.

Babease

Helping a challenger food brand communicate with confidence and personality.

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Why Marcus Walters Studio?

Strategy without the big-agency baggage. Craft without the guesswork.

I combine 25+ years of creative experience with a focused strategic process to create brands that are distinctive, useful and built to last.

Creative. Enduring. Precise.

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Our Process

F.O.R.G.E. is your end-to-end approach for moving from business problem to strategic direction, identity and implementation.

BUILD
FOUNDATIONS

For businesses that need clarity, credibility and a distinctive identity without a long process.

From £5k Investment

GROW
SYSTEM

For established businesses that have outgrown their current brand and need a more complete system to support growth.

From £10k Investment

LEAD
TRANSFORMATION

For ambitious businesses preparing for significant growth, investment, expansion or repositioning.

From £20k Investment

Explore FORGE

Clients

A cartoonish drawing of a smiling face with two eyes and a halo above its head. The word 'innocent' is written below the face.
Three black panels with white letters, spelling 'B', 'B', and 'C' in large font.
Black background with a pattern of evenly spaced white dots forming a distorted shape.
V&A logo in black serif font on a white background
Logo of John Lee Wills & Partners, a legal or professional services firm.
Black and white logo of the word "Clarks" in cursive script with a small registered trademark symbol.
A simple line drawing of a child's face with a tear, representing health concerns, next to text that says 'Great Ormond Street Hospital Charity'.
Levi's Vintage Clothing logo in white text on a black background.

Brands come to life through every interaction.

A collage of various everyday items including a man holding a t-shirt with a pink design, posters on a wall, children's snack packages, a framed art poster, a jar of chili jam, a sliced tomato and chili peppers on a cutting board, a person carrying a tote bag with text, clothing and accessories, and jars of honey.

Tell me where you are, where you need to get to, and I'll recommend the right way forward.

START A PROJECT