Innocent Smoothies

We collaborated with Innocent Smoothies during their early independent days, helping shape their playful and distinctive visual identity. From packaging design to campaign materials - and even illustrating their cookbook - our work brought their brand to life with bold, engaging creativity.

Project: Packaging
Client: Innocent Smoothies

Project: Packaging
Client: Innocent Smoothies

We worked on a wide range of design and illustration projects for Innocent during a pivotal time in their business expansion.

From packaging and branding to illustration, we played a key role in bringing their vision to life.

Collaborating closely with Dan Germain (Creative Director and founder) team, we became their go-to designers and illustrators.

Here’s a small selection of the work created during our time with Innocent.

Project: Cook Book Illustrations
Client: Innocent Smoothies

When Innocent was creating their first smoothie cookbook, they came to us to design the section breaks—things to do in 5, 10, and 15 minutes.

It was a fun, visual brainstorming process filled with playful and silly ideas that captured the irreverent tone Innocent was known for. We loved bringing that quirky energy to life through design!

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