Innocent Smoothies
We collaborated with Innocent Smoothies during their early independent days, helping shape their playful and distinctive visual identity. From packaging design to campaign materials - and even illustrating their cookbook - our work brought their brand to life with bold, engaging creativity.
Project: Packaging
Client: Innocent Smoothies
Project: Packaging
Client: Innocent Smoothies
We worked on a wide range of design and illustration projects for Innocent during a pivotal time in their business expansion.
From packaging and branding to illustration, we played a key role in bringing their vision to life.
Collaborating closely with Dan Germain (Creative Director and founder) team, we became their go-to designers and illustrators.
Here’s a small selection of the work created during our time with Innocent.
Project: Cook Book Illustrations
Client: Innocent Smoothies
When Innocent was creating their first smoothie cookbook, they came to us to design the section breaks—things to do in 5, 10, and 15 minutes.
It was a fun, visual brainstorming process filled with playful and silly ideas that captured the irreverent tone Innocent was known for. We loved bringing that quirky energy to life through design!