V&A Museum, London
Over the course of five years, we had the pleasure of designing posters and marketing materials for a range of family-friendly events at the V&A Museum, one of the world’s most renowned cultural institutions.
Over the course of five years, we had the pleasure of designing posters and marketing materials for a range of family-friendly events at the V&A Museum, one of the world’s most renowned cultural institutions. The events, spanning across multiple exhibitions and collections, were designed to engage young audiences and their families in the museum’s vibrant world of art and design.
Our task was to create illustrations and marketing materials that could capture the essence of each unique event, transforming often very different themes into fun and engaging visual narratives. The illustrations were designed to entice viewers, pulling them into the rich stories behind each exhibition or collection, sparking curiosity, and encouraging them to look deeper into the museum’s offerings.
By combining bold, playful visuals with clear, inviting messaging, our work helped make these family events accessible and exciting, turning each poster into a visual invitation for discovery, learning, and fun. These designs not only promoted the events but also created a unified aesthetic that tied the V&A’s family programme together over five years, engaging visitors in a meaningful and memorable way.
Project: Play in the Pandemic
Play in the Pandemic is an interactive exhibition that celebrates children’s creativity, ingenuity, and resilience during the COVID-19 pandemic. The exhibition invites visitors to explore how children used play and creativity to navigate a challenging time
In collaboration with Episod Studio, we created a fully illustrated virtual origami house, where visitors can interact with objects that represent various activities children engaged in during lockdown. The design embraces a handmade, collage-inspired aesthetic, giving the virtual space a tactile, imperfect quality that feels rooted in the real world. This approach brings warmth and authenticity to the experience, mirroring the resourceful, creative spirit of children during the pandemic.
The branding and colour palette follow this aesthetic, incorporating paper cuts, hand-drawn illustrations, and colours inspired by sugar paper. This cohesive design language extended to downloadable activity sheets, allowing visitors to bring the exhibition's hands-on, creative vibe into their own homes.
The result is a playful and engaging experience that invites reflection on the role of creativity in times of uncertainty, offering a sense of connection and inspiration through craft and exploration.
“Marcus Walters was our only choice for this recent project. His approach to this work was always positive, flexible, and inspired. Marcus has worked seamlessly with many different stakeholders to create a body of work that surpassed all our expectations. His illustrations for this exhibition are engaging, delightful and sophisticated and have considered the access needs of a range of potential audiences.”
Katy Canales, Exhibition Producer, V&A Museum